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Digital Signage Best Practices in Americus Georgia

what are digital signage best practices

There are many things you should keep in mind when designing wayfinding content on digital signage in Americus Georgia. Some of the most important aspects include color and size. You also need to account for accessibility when designing the content. Check out these tips to design wayfinding content that is accessible to all users. Here are some examples:

Guidelines for size, color, and text

There are many things to consider when designing wayfinding digital signage. While it’s a wonderful resource to share information with the public, it can also be problematic if people with limited vision cannot see it. The following guidelines are helpful to keep accessibility in mind when designing digital signage. Make sure that the text is large enough to be readable from a distance and that its color contrasts well with its background. For example, avoid using the color orange as a primary color and instead use it as an accent color. Also, avoid using fonts that are too large.

Keep in mind that the primary purpose of digital signage is to inform people. People who cannot read large text need to have it scaled to their eyes. For this reason, you should avoid using large, ornate fonts. The font size should be at least 20 points. Ensure that the background color contrasts with the text, and that the font is easy to read. Avoid using too many different colors for text.


Where to place your digital signage is an important consideration. Where does your audience spend most of their time? Hallways and entranceways are great places to place a display. Displays that are interactive should be placed at a height where customers are likely to see them. If you are promoting a new product or service, consider placing your display in an area where people often wait. This way, the customers can see it even if they aren’t immediately entering.

When placing digital signage, place it at eye level. The content on your sign should be relevant to the average time someone is expected to wait in an area. If you’re placing a display below eye level, angle it upward. If you’re placing a display at eye level, angle it down slightly so that it isn’t directly in the audience’s line of sight. It is also important to consider the amount of extra space available in the area where you intend to place your digital signage.

Animated content

One of the most important aspects of any digital signage display is its quality. In general, a video will receive five times as many views as static content, and viewers will be more engaged with the content for a longer period of time. However, it does not necessarily have to be professionally produced. Some small touches, such as playlist item transition animations, can make a huge difference. Keep in mind that the animation should never compete with the content’s main message.

Different types of content are best displayed in different areas. Use zones to separate images and text. Use a visual heirarchy to allow the audience to process the information better. Animated content receives five times more views than static content, so it’s important to avoid clutter. To keep your content fresh and relevant, you can also switch up the images or video file formats every now and then. The most important rule for creating content for digital signage is that it should be relevant to the business and vertical it represents.


Providing accessible content is essential to achieving effective wayfinding. Whether it’s a simple sign or a multimedia installation, the Cornell community is committed to accessibility. All communications, including digital signage, should be designed to make them as accessible as possible. High contrast between text and background is crucial to legibility, and font sizes should be large enough to be readable at a distance. When designing signage, keep in mind the size of people with limited vision.

When creating wayfinding kiosks, make sure to provide accessible directions. Make sure to label the buttons for accessible destinations. Then, include details about the accessibility of the destination. For example, if a destination involves stairs, include a note that tells people how to access it. Make sure to label all buttons for accessible destinations. The same applies to signs that contain audio. As a final tip, ensure to use a high contrast text color and limit the amount of copy on a digital sign.

Employee testimonials

If you want to boost employee morale, use employee testimonials on your digital display. Especially on social media, you can highlight special events like birthdays or work anniversaries. Employee testimonials will also help strengthen bonds among your teammates. Submitting personal shout-outs will make your employees feel more proud of their employer. This way, your brand will be projected in a positive light. Here are three reasons why employee testimonials are digital signage best practices.


In addition to promoting new products, employee testimonials are also great ways to show your company’s values. Employee testimonials can help new employees get to know your company better. You can also use employee testimonials on digital signage to train new and veteran workers. People remember new information better if they are taught little and often, so create bite-sized videos that teach employees new skills. In addition to employee testimonials, employee reviews are digital signage best practices.