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How to Optimize Your Website for Search Engine Optimization

There is no shortcut to success in search engine optimization. The first step to optimizing your website is defining objectives and understanding SEO. These goals should be aligned with your brand’s macro-objectives. For example, if your goal is to increase brand awareness, SEO can help you achieve that by placing your site in the top positions on Google. To measure the effectiveness of your SEO strategy, you should use KPIs, such as page authority and domain authority.


The next step in optimizing your website is to write a well-written and optimized meta description. This is a brief, one- or two-line description of the page, which appears next to the title and URL. This content should encourage users to click on the link to view the page. Although meta descriptions are not directly linked to rankings, they do appear in bold when the keywords in the meta description match the search term. If your page has a relevant title and meta description, it will appear in bold.

SEO techniques are tuned to the search engines that dominate the target market. In 2003, Google had a 75% market share of searches. As of 2007, it still has a dominant position. In Germany, for example, Google commanded an 85-90% share of searches. In the UK, Google has a near-90 percent market share. In 2006, there were hundreds of SEO firms in operation. However, by June 2008, Google held a close to 90% market share.

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As a result, SEO is a proven method for increasing website traffic. In the US, there were hundreds of SEO companies. By 2008, there were about a dozen in the US and the UK alone. In 2006, there were about eight hundred SEO firms in the US. In the UK, Google still had an eighty-five percent market share. With these statistics, it’s easy to see how important SEO is for businesses of all sizes.

SEO practices vary by target market. In Germany, Google had a 75% market share in 2003 and a 90 percent share in 2007. In the US, Google has a 92% market share in June 2008. In the UK, it had an 80%-90 percent marketshare. But the situation is much more complex. In the US, hundreds of SEO firms operated. The US had about a billion people, and the UK had more than a hundred million.

SEO techniques are tailored to the dominant search engines in the target market. Depending on the industry, Google has a higher share than in the UK. In the UK, there are more than 100 SEO firms in the US alone. It was estimated in 2006 that Google accounted for about 75% of all searches. In July 2008, Google had an eighty-five percent market share in Germany. In the US, there were nearly seventy SEO firms.

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